What strikes me after years of running this shop is how naturally CBD has slipped into habits that already existed here, without ever becoming a phenomenon of its own.
The apéro, done differently
Apéro culture is deeply rooted in French-speaking Switzerland, and I've seen more and more customers bring a CBD herbal tea or oil into that moment – not to replace the Friday-evening glass of white, but as an alternative on some weekdays. It's not a trend we created artificially: the social ritual already existed, and CBD fitted into it without forcing.
A pace of life that leaves room for breaks
Compared with faster, more urban regions, life in Yverdon and the surrounding area keeps a pace that leaves room for breaks, terraces and quiet evenings. My customers often talk about their CBD use as an extension of that rhythm, rather than a fix for an overly stressful life. It's an important nuance I notice here compared with what I hear from colleagues in bigger cities.
A varied clientele, far from clichés
We welcome local retirees as well as students, craftspeople on their lunch break and managers stopping by after work. This diversity reflects the social fabric of Romandy, less divided than the image CBD sometimes has elsewhere. Here it's no longer really a niche product – it's become an everyday product for many families in the region.
"Back home in Geneva, nobody talked about it openly. When I moved to Yverdon, I was surprised to see my neighbours discussing it normally, like a tea or a herbal infusion. It changed how I see the product."
What it changes for us in the shop
This quiet integration of CBD into everyday life in Romandy directly shapes how we advise: we're not selling a miracle product or a passing trend, we're supporting a habit that's here to stay. That's also why we favour local products and take the time to explain rather than push sales.
If you'd like to discover how CBD could fit into your own pace of life, come and see us in Yverdon-les-Bains – we're happy to talk about it over a cup of tea.
